What's wrong, how I fix it, what each one costs
Instagram stopped handing you customers, and nothing else is bringing them in yet.
What it costs you to leave it. Ask an AI assistant where to buy a mobile coffee cart and it names five builders. You are not one of them. On Google you rank on page one for one of the nine searches a buyer types. You are listed on none of Yelp, Houzz, BBB or Angi.
- Finish the website so it can take an order, a deposit and a configured quote.
- Hand you the keys, so you can edit the site yourself instead of waiting on my week.
- Work the off-site search and AI listings month by month until you show up in the answers.
- Shoot the carts properly: on wheels, dressed, with real lighting.
- Shoot the how-to videos and a product film for each build.
Tick what you want below, then press Send this to me. That is the whole decision.
Everything in this quote, in one list
5 lines. Each one links to its own section below, where the reasoning and the full list of what is included live.
The site itself Thirty-two pages, the schema, the FAQ and the llms.txt. Done and not billed again. In your build Finish the website and hand it over Quote builder, ordering and deposits, the stain catalog, the domain move, and your own access to edit it. $2,500 Production day one Eight-hour shop day. Four builds on wheels, dressed, plus the thirteen stain boards. $2,500 Production day two Second day, built around video. How-to films, long-form cuts, a product film per build. $2,500 Getting found: SEO, GEO and AEO Google profile, the listings you are missing, the address mismatch, reviews, and the pages buyers search first. $1,000/moInstagram stopped handing you customers. Copycats, saturation, the algorithm moved on. Orders went quiet and there is no second channel behind it.
The new site is close. What follows is everything I can see that still stands between it and people finding you, each one priced on its own.
Nothing here is a package. Tick what you want and the total follows you down the page.
Four things, priced on their own. Take any of them, in any order, and none of them assumes another. Each one says what is wrong, what I would do about it, and what it costs. The list under each price is what is included, not extras. Tick a few and near the bottom the page works out what you would pay each month.
Already in your build
Done, paid for, and not billed again. Here so nothing below looks like a second charge for it.
What’s wrong. The old site was a single page that told a buyer almost nothing and gave search engines less.
The fix. Built and live already, at no further cost.
- Thirty-two pages, full catalog and CMS
- Product and offer markup on eighteen product pages, so search engines read them as things for sale
- A twenty-question FAQ and a permitting how-to, both machine-readable
- An llms.txt file, so AI assistants can read the site properly
The website, finished
One number. Everything below is in it.
What’s wrong. The site is close, and close does not take an order. A buyer can read every page you have and still not configure a cart, pay a deposit, or land on the name you actually trade under. The stain question still runs through twelve emails, plumbing is buried inside builds instead of being sold on its own, and every change to any of it comes back to me and waits on my week.
The fix. The build finished, launched, and handed over so you are not dependent on me for every edit.
- Semi-custom quote builder: a buyer configures a cart and gets a real number instead of starting an email thread
- Ordering and deposits: card payments and deposits taken on the site, not chased through invoices
- The stain catalog: every stain shown, so the twelve-email colour conversation stops happening
- Plumbing sold as its own product, not buried inside a build
- The move to ridgecraft.co, once you own it
- Edit it yourself with AI: your own access, an instruction file any AI reads first, so it knows what it must not touch, preview links before anything goes live, automatic checks on every edit, one-click undo, a plain-language guide and a walkthrough call
- Launch checks: every page at phone size, speed, and a broken-link pass before it goes live
Two production days
Buy either, both, or neither. Neither one assumes the other.
The fix. A proper eight-hour production day in the shop. A real lighting kit, a crew rather than one person with a camera, a prep day before it, and a call with Sam to lock the shot list before anyone shows up.
- Four Signature builds shot one at a time, dressed the way Sam described: espresso machine, grinder, a menu on the bars, drink mats
- Every cart shot on its wheels
- Detail and joinery shots for the product pages
- The thirteen stains shot as boards, on white and on black
- Video shot the same day while everything is lit and dressed: the builds, the details, the shop
- Stills and video delivered cut and sized for the website
Early November, once four builds are finished. The espresso machine is on loan for that day only, so every shot that needs it gets planned around it.
The fix. A second production day, same crew and same setup, built around video instead of stills.
- The how-to videos: setting up a coffee cart, hooking up the plumbing, breaking it down
- Long-form cuts for YouTube
- A product film for each Signature build, for the product pages
- The remaining builds shot to the same standard as day one
- Everything delivered cut and sized for the website
Built to follow day one, priced to stand alone. Same lighting kit, same crew, its own prep day and pre-shoot call with Sam.
Getting found
Separate from the website. Pick the length yourself.
What’s wrong. You rank on page one for one of the nine searches a buyer actually types. You are on none of Yelp, Houzz, BBB or Angi. Your address reads Suite J in one place and Suite A in another, which is enough to keep a Google profile from settling. There is no review signal anywhere. A finished website nobody can find is a brochure.
The fix. Month after month on the off-site work, because rankings move on a lag and none of this pays off in a single pass.
- Google Business Profile: claimed, filled out, and worked
- Yelp, Houzz, BBB, Angi, Bing Places and Apple Maps
- The Suite J and Suite A address mismatch fixed everywhere it appears
- A review flow, so asking for a review is part of the job instead of an afterthought
- The pages buyers search before they know your name: what a mobile coffee cart costs, the coffee cart business guide, bar and snack cart pages
- A written baseline in the first week, and a closing report at the end, so this is measured and not argued
$1,000 a month. Pick one, two or three months on the buttons above and the numbers follow: the rate stays the same either way, and nothing is owed for months you do not take.
Worth knowing before you decide. The first two months are setup and groundwork, and they do move things. The last twenty percent comes from the optimizing between day sixty and day ninety, once there is enough data to know what is worth pushing. Stop at sixty and you get most of it, not all of it.
What this will not do
- You will not beat Cart-King for "mobile coffee cart for sale" in ninety days. Twenty years and an Etsy-sized wall of listings sit in front of that one. It is a year of work, not a quarter, and anyone telling you otherwise is selling you something.
- Long-tail searches are the ninety-day win. Specific phrasing, real buying intent, less competition. You already rank for one of them, which is how I know the approach works.
- Local is the other fast win and its ceiling is low, because not many people search for a cart builder in Orange County. Worth owning. Not a business by itself.
- No lead number, no traffic promise. Anyone who quotes you one is guessing.
- I ran the AI answer test on 2026-09-16. Asked where to buy a mobile coffee cart, ChatGPT-class assistants name Cart-King, Cartisan, Ferla and a row of Alibaba factories. Asked who builds custom carts in Orange County, they name Backdrop Builder and EnRove, then six coffee caterers. RidgeCraft comes up in neither. Asked about you by name they do find you, but they describe you as bars, reception desks and flat-pack carts: coffee carts are not in the answer. That is the gap, and it is the kind that closes faster than Google does.
- Cart-King wins the money question because it publishes a coffee cart cost guide and the assistants quote it back. That is a page, not a secret, and it is on the list.
What it costs you, month by month
Built from whatever you have ticked above. Nothing here is a payment plan on a single item: it is just when each piece falls.
Next step
Tick what you want, pick how many months of search, and press Send this to me at the bottom of the page. It opens an email to me with your picks, the total and the month by month already written out, so nobody has to retype anything. I send one invoice for exactly that. Nothing starts until you have seen the number in writing.
Jason Portillo · Boring Stories
Jason@boringstories.io